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| By Becky McCray |
| Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually.
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| Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives.
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| Tech Marketing Budgets Under Pressure |
| Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC.
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B2B Blogging: Three Steps to Getting Noticed
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Ah, the challenges of B2B blogging: having a good business reason to start one, finding an authentic "voice" for it, and keeping it fresh and updated once it's up and running.
But the biggest challenge of all: finding and sustaining an audience!
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| By Verónica Maria Jarski |
| Did you miss the MarketingProfs B2B Forum? Or do you need a look back? Fortunately, attendees took fabulous notes, snapped awesome pictures, and wrote informative blog posts filled with key takeaways.
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Oct 16
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FREE Seminar—How to Create Great Webinars |
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Oct 18
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PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
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Oct 23
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
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Oct 23
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FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List |
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Oct 25
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PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results |
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Nov 1
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
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Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
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