Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, January 25, 2025
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In This Issue
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ARTICLE
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Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend.
Read more ➔
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RESEARCH
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Americans' Views on Companies, Technology, and the Economy
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Check out the study findings ➔
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ARTICLE
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2025 Digital Ad Trends and Predictions: Time to Turn the Page
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech.
Read more ➔
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INFOGRAPHIC
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B2B Marketers' Top Focus Areas in 2025
This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.
See the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 24, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'
Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success.
Read more ➔
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RESEARCH
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The Media Channels Marketers Plan to Increase Spend on in 2025
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writer, Reclaim Your Creativity!
Like the caramel center to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on in How to Write Like the Robots Can't, available now to PRO members.
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Upcoming Events
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JAN
29
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Session 3 of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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13
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45-minute webinar | sponsored by DemandJump
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