Search Our Marketing Resources

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?

CONTENT TYPE: Infographic | TOPIC: Branding

Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million customers in 28 markets.

CONTENT TYPE: Chart | TOPIC: Career Development

Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

CONTENT TYPE: Chart | TOPIC: Demand Generation

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy?

CONTENT TYPE: Infographic | TOPIC: Public Relations

This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.

CONTENT TYPE: Chart | TOPIC: SEO

People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Career Development

LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.