Know-How Exchange : Branding

The problem with your logo is that it needs to be too big to be understood. Try scaling down the logo 25% and then see how readable / recognizable it is. To improve it - work with a professional logo designer (or try using an online design contest like: https://99designs.com/).

Also - a logo alone won't suddenly make me want to investigate a business. I'm personally looking for solutions to problems I face. Although you offer yoga / pilates, people sign up for classes to help them improve something, not simply take yoga for yoga's sake.

I'm one of the few graphic designers on this forum. Here are a few observations:

Your logo might benefit from being both smaller and less complex. The figure on the Pilates machine at an angle makes it look as if someone's falling overboard.

Text set in all caps is less legible than text set in upper and lower case. Likewise, text set in capitals that's upside down is even harder to read.

As things stand, the size of the logo (and its placement) are taking up valuable, above the fold real estate on your website—real estate that could serve you better by hosting your video or a piece of compelling, benefit-rich sales copy.

If the most memorable thing about the Barry Method is the logo there's something wrong with your positioning strategy. No one's buying your logo (unless you're offering t-shirts and the like), they're buying the results of the Barry Method.

So, consider simplify things, consider repositioning things, consider adjusting your typography, and ask yourself if the space the logo occupies is begin used to its best effect.