Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, July 25, 2025
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👋 Hello, Marketer!
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The Perseids Meteor Shower runs July 17-Aug. 23, peaking around Aug. 12-13. This popular phenomenon features bright meteors that leave trails, making them easier to spot in summer night skies. The meteors appear to come from the Perseus constellation, which gives them their name (though they don't originate there). Happy viewing!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers.
Here's how ➔
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COMMUNITY | TESTIMONIAL
"MarketingProfs offers exceptional opportunities to gain new skills and stay updated on industry trends. One of the best professional investments I made this year!"
—Attendee, Measuring What Matters Working Webinar Series
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ARTIFICIAL INTELLIGENCE
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AI Update, July 25, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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AEO for the CMO: An Actionable Maturity Model for Answer Engine Optimization
SEO is being transformed. If your team is ready to work with AI-powered tools to make your brand a recommended resource in search results, this powerful AEO Maturity Model framework will get you there. Learn how to transition from SEO to AEO (answer engine optimization).
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Turn Live Video Into a Content-Repurposing Machine
This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Data-Informed Journeys?
Your customer journey map is only as good as the data you base it on. Are you using the right data? Discover the metrics that matter in "Get the Right Data," lesson 3 of Customer Journey Maps for Marketers: Understand and Exceed Expectations, hosted by CCXP Jeannie Walters. Included with your PRO membership.
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