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Catalyst for Collaboration: How DAM Elevates Creative Operations

August 28, 2025 — 2:00 PM ET

If inefficient processes are slowing down your creative teams, it may be time for a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows in this free webinar. Sponsored by Canto.

AI Prompting and Automation | How-To Series

September 3, 2025 — 12:00 PM ET

Improve your AI prompting and automation building, today's most in-demand B2B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn.

Mindfulness for Marketers

September 5, 2025 — 3:00 PM ET

Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.

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Edward Segal | Article

The 10Cs of Crisis Communication: A Framework

August 21, 2025

Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority. Read more.

Pierre Raymond | Article

The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

August 20, 2025

Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.

Kate Gundlach Roberts | Article

The New Creative Talent Blueprint: Lead, Think, Inspire

August 19, 2025

Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

Lisa Cole | Article

Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels

August 14, 2025

Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.

David Gevorkian | Article

How to Use Web Accessibility Standards to Optimize Your Conversion Rate

August 13, 2025

Discover how website accessibility standards enhance user experience, expand your reach, and improve conversion rates across all audiences. Implement these practices to boost results. Read more.

Stephanie Chavez | Article

The Real Reason Your Shiny New Product Isn't Converting

August 12, 2025

Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.

Torrey Tayenaka | Article

How to Use B2B Video Marketing to Fuel Growth

August 7, 2025

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.

Jason Widup | Article

From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

August 6, 2025

Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.

Chad S. White | Article

The Limitations of B2B Email Marketing Benchmarks

August 5, 2025

External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.

Justine BaMaung | Article

Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

July 31, 2025

B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

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September 12, 2025 — 11:30 AM ET

Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

The Most Effective Marketing Tactics for Professional Services Firms

August 19, 2025 — 10:00 AM ET

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.