Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, August 8, 2025
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👋 Hello, Marketer!
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My takeaway from finally getting to experience the bloom of the corpse flower is that joy and intrigue are still very much alive. There's still a softness in the world that makes the uniqueness of a rare blooming flower something hundreds of people show up for. Maybe we can find (or create) a little rarity ourselves here and there!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 8, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data
Bad data isn't just a nuisance. It's a threat to pipeline performance, GTM efficiency, and strategic decision-making. But data you can be confident in fuels smarter decisions and stronger ROI. See how accurate data can streamline operations, power automation, and unlock growth.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Build B2B Marketing Trust With Evidence-Based Content
Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Competitors Can't Touch This Content
Put your content marketing in overdrive with unique content your audience won't find anywhere else! Michele Linn reveals how to create compelling content that no one else can. No one. Stream Using Research for Content and Thought Leadership now—included with PRO membership!
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Upcoming Events
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AUG
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45 minutes | sponsored by Convertr
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15
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3 free live sessions | sponsored by Wrike
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AUG
21
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45 minutes | sponsored by Webflow
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 11!
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