Session 1
Make Your Emails Stand Out: Relevance Is the New Cool
with Jessica Best
What moves the B2B needle and gets people to take action from your email? In this clip from her opening keynote, Jessica Best answers this question. Discover where to focus your email efforts so your messages are relevant to readers and lead to sales.
Session 2
Rising to the Challenge of B2B Deliverability
with Laura Atkins
It's no longer safe to assume your email KPIs reflect human interaction, warns Laura Atkins. Today's non-human interactions are common at email hosting providers—making the accurate measurement of your email performance more important than ever.
Session 3
B2B Email Design Trends 2025: What's Working (and Why)
with Logan Sandrock Baird
Don't let a "wall of text" in an email prevent readers from getting your message. In this clip, Logan Sandrock Baird reveals an easy design trick to separate your text blocks, set ideas apart from one another, and gently invite readers into the copy.
Session 4
Write Better Emails
with Dayana Kibilds
Fact is, most emails aren't read—they're scanned. So use this to your advantage! Dayana Kibilds shares the two reading patterns most people use when scanning an email so you can put your most important information in a place they're sure to see.
Session 5
Email A/B Testing Demystified: How to Run Tests That Drive Real Results
with Kath Pay
Think you've A/B tested everything you can in your emails? In this clip, Kath Pay shines a light on cognitive biases. When you experiment with these psychological motivations, you'll find endless ways to test your message and calls to action.
Session 6
The 7 Most Common B2B Newsletter Mistakes (And How to Avoid Them)
with Sean Blanda
What's the purpose of a B2B newsletter? In this clip, Sean Blanda covers the essential role your company's email newsletter plays in the buyer journey. And the higher your solution's price tag, says Sean, the more important it is to get this right.
Session 7
Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns
with Michael Barber
Inactive subscribers dragging down your email list's performance? Michael Barber to the rescue! In this clip, Michael reveals the timeline and templates you can use to reengage email subscribers so you maintain a healthy list of engaged readers.
Session 8
Email Mapping and Segmentation for B2B Success
with Stephanie Ristow
So you've got yourself a lead. Time for Marketing to do its thing! Stephanie Ristow simplifies the B2B customer lifecycle and explains email's number one job in this early phase. Follow Stephanie's model and watch your engagement, MQLs, and sales rise.
Session 9
Mastering Email Automation for Scalable Growth
with Naomi West
Hi, %FIRST_NAME%, are you only using profile data to personalize your emails? Naomi West thinks you can do better. In this clip, Naomi reveals 5 additional ways to personalize your email marketing so you send the right message to the right people on your list.
Session 10
B2B Email Marketing Benchmarks and How to Use Them
Chad S. White
Email benchmarks aren't one-size-fits-all. That's why it's best to use them as guardrails, says Chad S. White from Oracle Digital Experience. In this clip from his closing keynote, Chad reveals 2 ways to compare your B2B email results. How do your metrics stack up?